SHORT VIDEOS  

STILL IMAGES

 














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CREATIVE DIRECTION
ART BUYING
PRODUCTION

追求新也不是什么新鲜事。如果要界定，这里的新一指新视角，二指新视觉，三指新的人。一是内驱力，一切发生的前提，二和三是外驱力，NewProject 正在做的事情。

位于巴黎，通过挖掘与合作欧洲新锐影像创作者，在地化的制作，NewProject 为时尚，美妆，生活方式品牌生产紧贴时代与品牌调性的动态和静态影像。服务涵盖创意、策划、制作，在视觉上把社交媒体上的“审美积累“原版直送，从概念上让品牌与传播同步发生。

Pursuing the new is nothing new, but it is a driving force upward.

Pursuing “new” is nothing new. Here, it means a new perspective, a new visual , and new people. The first is the driving force—the foundation of everything. The other two are external forces—what NewProject is working on.

Paris-based NewProject teams up with rising visual talents across Europe to produce localized content, making still and moving images for fashion, beauty, and lifestyle brands that align with both cultural relevance and brand tonality. From concept ideation, art direction, production to final delivery, we deliver the “aesthetic gallery” from social media in its original form, while synchronize brand storytelling with real-time communication.

Pursuing the new is nothing new, but it is a driving force upward.

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^{Approaching new projectS with A new perspeCTIVE.}