SOCIAL VIDEOS  

STILL IMAGES

 
CREATIVE DIRECTION
ART BUYING
PRODUCTION















Information
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AURORA  DU DEBUT CAMPAIGN |  PHOTO by AMEYA EDDISON STEPHENS


DémodéMODÉ FW25 CAMPAIGN | PHOTO by Nicolas Schnabel


LÙCHEN FW24 CAMPAIGN | PHOTO by GERAY MENA


DJFL SUMMER 25 SOCIAL CAMPAIGN | PHOTO by AMEYA EDDISON STEPHENES


RUOHAN FW24 CAMPAIGN | PHOTO by JOHANNA KIRSCH


AURORA  DU SS26 CAMPAIGN |  PHOTO by SHUA


DJFL SUMMER 25 SOCIAL CAMPAIGN | PHOTO by Lera Polivanova


NEW FRIENDS


New Project collaborates with Europe's established fashion photographers who work with maisons like HERMES, DIOR and ISSEY MIYAKE
— while discovering emerging talents shaping progressive labels such as LAMAIRE, ROMBAUT and HODAKOVA.

Through intimate creative partnerships, we curate radically fresh aesthetics that redefine brand visual narratives.