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CREATIVE DIRECTION
ART BUYING
PRODUCTION

AURORA  DU DEBUT CAMPAIGN |  PHOTO by AMEYA EDDISON STEPHENS

LÙCHEN FW24 CAMPAIGN | PHOTO by GERAY MENA

DJFL SUMMER 25 SOCIAL CAMPAIGN | PHOTO by AMEYA EDDISON STEPHENES

RUOHAN FW24 CAMPAIGN | PHOTO by JOHANNA KIRSCH

NEW FRIENDS

New Project collaborates with Europe's established fashion photographers who work with maisons like HERMES, DIOR and ISSEY MIYAKE
— while discovering emerging talents shaping progressive labels such as LAMAIRE, ROMBAUT and HODAKOVA.
Through intimate creative partnerships, we curate radically fresh aesthetics that redefine brand visual narratives.